博客來精選推薦Public Relations Campaigns- An Integrated Approach
Public Relations Campaigns- An Integrated Approach
Public Relations Campaigns- An Integrated Approach 評價
網友滿意度：
要來讓自己熟悉另外學的第二語言
最快又最方便的做法就是閱讀了!!(個人經驗)
像這本
Public Relations Campaigns- An Integrated Approach
就是我在研讀書籍~ 主因當然是因為類別喜歡啦~
而且難度來說~~ 還~~~算OK啦台中水晶專賣店XD
所以推薦給獨立自主學外語的朋友們唷!
有喜歡趕快手刀搶購吧!
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Public Relations Campaigns- An Integrated Approach
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商品訊息功能:
商品訊息描述:
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing.
Key Features
- The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR.
- Numerous case studiesand exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns.
- Real-world information including sample PR plans with budgets prepare students for success in their future careers.?
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商品訊息簡述:
- 作者： Luttrell, Regina M./ Capizzo, Luke W.
- 原文出版社：Sage Pubns
- 出版日期：2018/03/06
- 語言：英文
Public Relations Campaigns- An Integrated Approach
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